Are Annual Performance Reviews Dead? Why Continuous Feedback Is the Future of Performance Management!
The Rise of Continuous Feedback ! For decades, annual performance reviews have been the cornerstone of traditional performance management systems. These once-a-year evaluations were designed to assess employee progress, set goals, and align individual contributions with organizational objectives. But in today’s fast-paced, digital-first world, this approach is rapidly losing relevance. Businesses are evolving, work dynamics are changing, and employees crave timely, constructive feedback—not just a once-a-year appraisal. As a result, a growing number of organizations are adopting continuous feedback models that promise to boost employee engagement, foster real-time growth, and drive employee productivity. So, the question arises: Are annual performance reviews becoming obsolete? The Shortcomings of Annual Performance Reviews Annual performance reviews are facing mounting criticism from both employees and HR professionals. Why? Delayed feedback: A once-a-year review fails to...